![]() ![]() ![]() But the company goes further: Oatly’s tagline is “milk, but made for humans.” What does that really mean? Obviously the Swedes are manufacturing this stuff for people, but is it really better for you than milk, or other milk alternatives, as the company seems to imply? One element of that halo is the fact that the carbon footprint of oat milk, like essentially all plant products, is quite a bit lower than cow’s milk. It’s the rare milk alternative that seems to have crossed over from vegans and the lactose intolerant to the broader beverage-drinking public.Ī big part of this success is that Oatly has somehow created a halo of virtue around drinking what’s essentially ground up oatmeal. ![]() Now Oatly is seeing shortages caused by surging orders from Starbucks, which added the brand to its coffeeshops in March, after previously just seeing shortages for being cool-a very good problem to have. The Swedish oat milk giant saw sales increase by 212% during the pandemic, and earlier this year, the company filed for a potentially massive IPO, with a likely valuation of more than $5 billion. Unlike most of the rest of the world, Oatly had a good 2020. ![]()
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